In the digital marketing era, Local SEO check here is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.